Alice Teh Larsson

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Differentiate

To do generous work, have all three kinds, i.e., quality that meet specs (technical); give the pleasure and comfort one gets from expensive and beautiful things, elite status (luxury); and manifest art (creative magic). I interpret this as creative magic being the secret sauce differentiating my work from others’.

Seth Godin also says: If you have a choice of just one of the three qualities, it’s the last one that matters.